Visualizing 2017 as we look forward to 2018

As we approach the new year, we’d like to look back on the year we’re leaving. As a visual communications agency, we can look back and see everything as a whole, which is a lot of creative work. A lot of branding design work. A lot of web design and development work. A lot of packaging design work. A lot of social media marketing work. Overall, a lot of work. A lot of great-looking work. However, it doesn’t tell the whole story. It shows the creative solutions, but not how we got there.

We began 2017 with a business trip to visit a client site near Miami, FL and we’re planning another meeting with them in January 2018. We can’t complain about spending a few winter days in sunny Florida, especially with a top notch client who does very impactful and important work providing life support equipment and services, but the meetings have also kicked-off important projects with them each year. This past year, we designed and developed a brand new website, updated two smartphone apps/tools, continued their social media campaigns, created multiple 3d animation videos, updated their print advertising campaigns, and helped to define and brand an entirely new division within their organization. A slick new website, social media channels, and other marketing materials were expedited so the division could hit the ground running.

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We also expanded our office space to make more room for our Back Forty Creative division in January. We dusted off our paint brushes and created a massive 20’ x 12’ mural on the main wall. It was a team effort, with everyone in the office pitching in (and some extra help from family). Good times! We learned a few things about the office team during this process: Corey is good with masking tape, Tim has a way of painting himself into a corner, Amanda is better at using sponges than paint brushes, Ed is good at fixing Amanda’s corn, and Miranda is good at thinking something that actually takes five days will only take a day to complete. But at the end of that week, the mural was complete, we all survived (the paint fumes and each other), and the wall looks amazing!

Over the spring and summer, we continued working with clients on some very large projects. One project involved rebranding and redesigning a line of feed bags for a Missouri-based feed company. The other project was our third year of collaborating with a London-based non-profit organization to help rebrand and design marketing materials for their big conference. Both of these projects spanned 8+ months, but the end results were worth it.

Mid-year we began working with a Las Vegas-based sustainable feedstock drying system manufacturer to help rebrand their business. This included a refined logo design, brand usage and style manual, website design and development, a 4-minute animation video, and product specification sheets.

We also had the opportunity to expand our scope with a global non-profit organization. We have worked with their European division for several years, but this year we also started working with their Asia-Pacific division. Much like our work with Europe, we have started and continue to work on their branding design, social media campaigns, promotional materials, signage graphics, program brochure design, and more.

This fall, we exhibited at a couple of big trades shows in Baltimore, MD and Columbus, OH, and are happy to have met–and started working with–a couple of new clients. One of our new clients is an herbal supplements business with a project scope that included a massive rebrand, identity system, packaging design of nearly 600 products, direct-mail campaigns, shelf displays, trade show displays, and multiple advertisements which will take us through the end of 2017 and will continue into 2018. We will let you know when the newly branded products are available in stores.

Kleenex is not a client, but you may want to grab one while we talk about our employees, old and new. We said goodbye to Corey this summer, which was a bummer. A bummer summer. He had a great opportunity with another firm and we wished him luck. He’s a great designer and did a lot of great work while he was with us. We said hello…and then goodbye to our summer intern Lauren. She helped across the board – social media, design projects, a photography shoot at the Lollapalooza Music Festival in Chicago, and all-around positivity and enthusiasm in the office. She recently accepted a full-time position with a national shoe company. Way to go, Lauren! But don’t be too sad about those who have moved on because we also welcomed a key member to our team in September…Jim! Jim is our Awesome Web Developer and Sr. Graphic Designer. If awesome isn’t on his business card, we’ll be sure to add it in 2018. He immediately jumped in and took the reins of several key digital projects this fall!

Of course there are many, many more client projects, events, and extremely important announcements from throughout the year, but we can’t name them all. You can see more about them by visiting our website work page and by reading through our previous blog and social media entries. We’ll wait while you go do that right now.

Are you back? Yeah? Great. Now that you’ve seen and are completely impressed by the work we’ve done, you can hear us gush a bit more about the talented people on our team. Check out some of the awards we won this past year:

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  • SB MONTHLY FUTURE 50 BUSINESS AWARD – Awesomeness
  • AMERICAN WEB DESIGN AWARD – Deployed Resources Website
  • TELLY BRONZE AWARD – Deployed Resources Large-Scale Camp Animation
  • W3 GOLD AWARD (MANUFACTURING) – Deployed Resources Website
  • HERMES GOLD AWARD (EVENT MARKETING) – CEAC16 Branding
  • HERMES PLATINUM AWARD (MOTION GRAPHICS FOR PRODUCT) – Deployed Resources Large-Scale Camp Animation

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  • AMERICAN HEALTH + WELLNESS PACKAGE DESIGN AWARD – GrowTech Farms Labels

Our design team can be attributed to our successful 2017. Tim, Ed, and Jim truly make everyone and everything look good, and we have reason to believe they will continue to make things look good in 2018. If you don’t believe us, contact us and we’ll let them show you. They’ll make you sparkle. In a good way.

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Containerized Resources Website Launch

Anda Creative recently launched the Containerized Resources website! Containerized Resources is a New York-based business providing innovative and mobile structures built from repurposed shipping containers. We have been working closely with Containerized Resources to design/develop a custom website that showcases their really cool custom builds. Along with the website, we’ve designed a sophisticated branding system, including a new logo, corporate identity, social media, advertising, product sheets, and digital presentations.

Anda Creative received a 2017 W3 Gold Award (Manufacturing Category) for the website.

Check them out: www.containerizedresources.com

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Design Wrap-Up: 
CASE Europe Annual Conference 2017

For the past several months, Anda Creative has been collaborating with London-based CASE Europe (Council for Advancement and Support of Education) to help promote its recent CASE Europe Annual Conference 2017 (August 28 – September 1). Design projects included branding, advertising, brochures and programs, presentations, giveaways, signage, and way-finding systems.

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Based on the feedback we have heard from the fantastic CEAC 2017 planning committee and have read through social media, the event was a big success (of course!). We are happy to have contributed to the branding and promotion for CEAC 2017, and look forward to teaming up again for CEAC 2018 in Edinburgh. See more of our CASE Europe work within our portfolio.

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Meet Jim!

Jim is our Senior Graphic Designer / Website Developer / Office Chef. We’re pretty sure his dream project would be to design a website for a cooking show, then develop the website for a cooking show, and then bake something using the website he designed and developed for a cooking show. We are 100% confident it would look, function, and taste excellent!

He is from St. Louis, MO and earned his Associates of Fine Arts in Graphic Communications from St. Louis Community College at Meramec. He received his BA in Advertising and Media from Lindenwood University before digging even deeper into the world of digital media by working as designer/developer for multiple tech start-up companies. He continues to push his coding skills and UI/UX abilities as far as possible, while balancing his passion for sharp, bold design and mobile-first web development.

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When he’s not creating layouts or writing code, you’ll probably find him at home cooking something from scratch, such as pasta sauce, artisan breads, and anything in a cast iron skillet. He also enjoys playing ice hockey, biking, hiking, drinking coffee / craft brews / fancy whiskey, and spending quality time with loved ones. And we bet they especially enjoy his company when he brings over beer and fresh pretzels!

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SBM’s Future 50 Companies Award

We were proud to receive SBM’s Future 50 Companies award this year! Ed, Amanda, and Lauren represented Anda Creative by attending the honoree luncheon and managing not to trip during the awards ceremony (according to initial reports).

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Deployed Resources Photoshoot in Lollapalooza

Anda Creative traveled to Chicago on Friday to photograph the impressive products and services of one of our clients. Deployed Resources supplied over 900 SANITRAX toilets, urinals, and sinks to support the 100,000+ people who attended this four-day event in Grant Park.

Event-goers were able to enjoy the vacuum-flush restrooms that are more similar to an indoor facility than your standard portable restrooms used at festivals in the past. Complete hygienic solutions like this help to set a positive tone for any event, festival, or concert. At festivals like Lollapalooza, a clean and hygienic system will encourage people to spend more money on food and beverages, knowing they will have access to comfortable and clean facilities.

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We took several pre-event photos as well as photos throughout the day. The lines were never long, the units remained clean and comfortable, and everyone seemed to be in good spirits…partly due to a full day of great music, but we suspect mainly because of the pleasant restroom experience!

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Meet Lauren!

We are happy to introduce Lauren Jin as our new Graphic Design Intern! And we’re not just saying that. She’s bringing creativity and enthusiasm with her. That definitely makes us happy!

Graphic design has taken Lauren around the world and now we’re happy to say it has brought her to our graphic design team! You might say she’s come full-circle, but who’s to say it’s not full-square, full-triangle, or full-rhombus, depending on the design layout?

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She was born and raised in St. Louis, and earned her BFA in Visual Communications, with a minor in Communication, from Truman State University. While in school she jumpstarted her career training as the head designer for the campus Career Center, a graphic design internship for an ad agency in Shanghai, China, an editorial art internship for a well known magazine publisher in New York, and a remote creative content/graphic design internship for a fashion accessories company in Miami.

When she’s not designing, she enjoys immersing herself in all things Instagram by following creatives, curating her own feed, playing tennis, listening to podcasts, eating popcorn, drinking green tea, eating Japanese food, and appreciating fashion. Oh, wait, some of these interests are not all things Instagram, but you get the picture. Get it? Picture!

Feel free to welcome Lauren for yourself (x106).

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Can we get a Hermes high five?!

We are happy to announce that Anda Creative received two 2017 Hermes Creative Awards for two recent projects:

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Gold Winner: CASE Europe Annual Conference Branding

We collaborated with London-based CASE Europe to design and develop branding and collateral for the 2016 CASE Europe Annual Conference (CEAC). The event took place this past summer and preparation included numerous projects: logo, magazine advertisements, brochure, programme, prospectus, presentations, signage, and way-finding systems.

The event took place in Brussels, Belgium, so the goal was to create global appeal while emphasizing the central location and easy access within Europe.

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Platinum Winner: Deployed Resources Large-Scale Camp Animation

We recently teamed-up with Rome, NY-based Deployed Resources to create a series of animations promoting their products and services. The award-winning 3D animation flies through a Large-Scale Camp with a fully rendered background scene and figures. It provides product details that are typically very difficult or impossible to capture using traditional photographic techniques.


Now the awards will rest atop our display shelf. Well, as soon as Tim and Corey stop walking around with them – posing for photos and signing autographs.

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Ross-CASE Infographic and Report Design

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We recently teamed up with CASE Europe to design the Ross-CASE Trends in Philanthropic Support for Higher Education infographic, as well as the full 2017 report Giving to Excellence: Generating Philantropic Support for UK Higher Education.

The CASE Europe organization has been successfully improving donations from year to year, and has now reached a big milestone by surpassing £1bn for the first time!

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This is the second year in a row that we’ve designed the full Ross-CASE infographics and reports. We start by visualizing the data in a clear and succinct way. Once the main infographic design is complete, we expand on those infographics for additional infographics, charts, and graphs within the full report. Our goal is to present the information in a visually pleasing way, which also aids in a better understanding of the content. We’re happy how the infographics and report design turned out and we’re proud to be involved with such a worthy effort to improve fundraising for higher education. 

View the full Ross-CASE report here: http://bit.ly/2pz5bbW

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When One Barn Door Closes, the Same One Opens (because that’s how doors work), and a Mural is Painted

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We recently expanded our office space and spent last week connecting the two units with a new barn door entrance, and painting a gigantic mural. It took 6 people (with lots of elbow grease) 4 days to complete the mural, but we finally wrapped it up last Friday night! Maybe we should have saved a bit of elbow grease for the door because it’s a little squeaky right now. We’ll deal with that later.

To read our post about the historical significance of our office building, which is on the National Register of Historic Places, please click here: https://www.andacreative.com/category/school/

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