The eighth installment/month in our best worst calendar ever made, including some of our actual stock image searches and descriptions: “Young man at the blooming meadow.”
Summer is here! We created four vibrant color schemes for the summer using Adobe Color CC. Feel free to apply them to your work!
The July issue of Graphic Design USA (GD USA) is out on newsstands and features Anda Creative as a 2015 American Web Design Award winner. Our team designed and developed the site for B.E.S.T. Wealth Management, a St. Louis-based financial planning firm. B.E.S.T. wanted to break the corporate mold often associated with financial businesses and to offer their services to a wider range of users.
Typefaces can be broken down into four main categories. This method of classification helps us understand how to identify and select fonts for various applications, and facilitates designs that are both visually pleasing and legible.
Serif: A serif is a small extension from the end of a stroke in a letter or symbol. Serif fonts are commonly used in large bodies of text, because the weight contrast is fairly easy to read, especially for print. Some great Serif typefaces are Baskerville, Adobe Garamond, and Perpetua.
Sans Serif: Sans means without. In contrast to Serif fonts, there is no linear extension at the end of a stroke in a letter. Sans Serif fonts tend to be more geometric than Serif fonts and applications range from larger headlines to small text for online articles, blogs, social media, etc. due to their legibility on digital devices. Helvetica, Arial, and Tahoma are some examples of Sans Serif fonts.
Script: Script fonts are based on traditional handwriting and are commonly used for special occasions and events. The fluid strokes of Script fonts contrast greatly with Serif or Sans Serif fonts and can be effective to convey mood or emphasis when used sparingly. Some examples of Script fonts are Allura and CAC Champagne.
Decorative: Fonts that do not fit snuggly into any of the classifications above may be referred to as Decorative or Display fonts. They are often used for emphasis or attention and may not be as legible as other font styles; therefore, they tend to be reserved for signage, headlines, titles, and tattoos. Feel free to print this post as reference for your tattoo artist.
A website we recently designed and developed for B.E.S.T. Wealth Management received a 2015 American Web Design Award from Graphic Design USA (GD USA). Visit the site at bestwealth.net or visit us to talk about how to get an award winning site of your own. Bring coffee, please.
Spring is here, and beautiful, bright colors come to mind! We created four different color schemes for the spring season using Adobe Color CC. Feel free to apply them to your work!
The fourth installment in our blog series that shows what happens when our designers and developers let us take a look inside their backpacks/briefcases/bags, revealing the items they don’t want to leave behind!
So, what is our Graphic Designer Jenny Lin carrying?