Happy Earth Day!

In celebration of Earth Day 2015, we have created an animation about 5 items in your office you can compost, and maybe a couple items you cannot compost. 


Earth Day is very important to
us here at Anda Creative and Back Forty Creative. It is also very important to many of our clients whose businesses promote responsible and sustainable products and services. We recently worked with TeraGanix, Inc. to help rebrand their EM•1® Bokashi composting system. This compact composting system allows you to easily and efficiently compost waste indoors. We created a new logo, label, instruction guide and several advertisements which will roll out early this summer. In fact, we are now using this composting system for much of our office waste including paper, cardboard, food and coffee grounds. Not staplers. Never staplers (see animation).

Follow us on Twitter to see the progress of our office composting and keep checking our blog for product images of the rebranded EM•1® Bokashi.

 

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What Our Digital Director is Carrying

The second installment in our blog series that shows what happens when our designers and developers let us take a look inside their backpacks/briefcases/bags, revealing the items they don’t want to leave behind!

Next up is Amanda Potts, Digital Director.

Amanda

  1. A very sparkly pink make-up bag
  2. Lip balm and lip gloss
  3. Zip drive
  4. Hand sanitizer
  5. Hand lotion
  6. Earphones
  7. External hard drive
  8. Notebook
  9. File folder
  10. Wireless mouse
  11. Pens
  12. Keys
  13. Laptop
  14. Wallet
  15. Phone

 

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What Our Creative Director is Carrying

As creatives, we tend to carry our office with us wherever we go (even when we are going to and from our actual office). This new blog series will show what happens when our designers and developers let us take a look inside their backpacks/briefcases/bags, revealing the items they don’t want to leave behind!

Let’s start with Miranda Summers, Creative Director.

miranda

  1. Comb
  2. Two hair clips
  3. Cough drops
  4. Umbrella
  5. An entire box of crunchy granola bars
  6. Keys. Lots of keys.
  7. Fitbit charger
  8. Scarf
  9. Anda business cards
  10. 4 dollars
  11. Sunglasses
  12. External hard drive
  13. Hand sanitizer
  14. Bike tube wallet
  15. Keychain
  16. iPhone cube and cable
  17. Round magnet of unknown origin
  18. iPod
  19. iPhone
  20. Earphones
  21. Organic lollipop!
  22. A yellow bag
  23. *Laptop was in bag, but was in use at time of photo.
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St. Louis Business Expo

We are back in the office after exhibiting at the 2015 St. Louis Business Expo. The expo provides a platform for businesses to enhance their relationships, research the market for the leading products and services, and learn about the latest best business practices. Now that the enhancing, researching and learning is complete it is time to get back to work! 

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Block Your Creative Block

lightbulbs

A creative block is one of the utmost frustrating challenges a graphic designer or artist faces. We have compiled a list of 4 ways to help you find inspiration and overcome your creative block:

1. Traveling
We are not talking about relocating to a new city, although that would probably be a great remedy to your creative block! We are talking about getting up and leaving your workspace. How often do you find yourself sitting in front of your desk, zoning out and staring at your computer monitor? Leave. You don’t want to feel trapped; you want to let your imagination run wild and think outside the box– so get away from your box every few hours to give your mind and eyes a break.

2. Nature
Exposing yourself to nature could be the greatest thing to do when you lack motivation or inspiration. Go outside, take a breath of fresh air and focus on your surroundings. Be aware of the sounds around you, the stylistic pattern of the pavement right beneath your feet, the shape and form of the clouds, or the harsh texture of a tree bark. By allowing yourself to take in this moment, you learn to appreciate the little things and will get inspired by the beauty that is nature.

3. Mingling with other Creatives

Graphic designers and artists should stay connected with fellow creatives. We learn and get inspired when we socialize with others. We may feel like we know all about design, branding, and print, but the truth is we don’t. Communicate within the office, attend local events or set up a small gathering for coffee or lunch.

4. Social Media
Now, this is a tricky one. It is true that social media can be a complete distraction; however, it is definitely a place to turn to for new ideas. Social media exposes us to many personalities, keeps us up-to-date with current trends, and informs us about what’s happening in the world. It’s amazing to see what other people are doing. You can get inspired and learn so much from interesting posts and blogs.

Bonus Tip:
Read the Anda Creative blog regularly, for constant inspiration, laughs, entertainment, and more!

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Anda’s Stock Photo Calendar Series: April

The fourth installment/month in our best worst calendar ever made, including some of our actual stock image searches and descriptions: “Young beautiful woman with spaghetti noodles in her hairs.”

AndaCalendar-April

 

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Meet Tim and Jenny!

We are happy to introduce Tim Holdmeier as our new Art Director and Jenny Lin as our graphic designer.

Tim Holdmeier, Art Director

Tim is responsible for assisting us in brand coordination and design projects, as well as project delegation and scheduling. He is highly skilled in finding the right combination of visuals and information to illustrate the most effective solutions for our clients.

Originally from Washington, Missouri, Tim received his BFA, Commercial Art Degree, with an emphasis in graphic design. Previously a Creative Director for a St. Louis-based marketing agency, Tim gained experience developing identity systems, brand standards, print and digital campaigns and promotional materials. Through his years of agency experience, he has obtained a great understanding of visual communication, and we are thrilled to bring his talents to the team.

Tim is a big movie buff—especially horror movies. He is also a huge fan of “The Walking Dead” and “American Horror Story.” Tim also plays the saxophone, so he will be a great addition to the Anda jam band.

Tim_FB

Jenny Lin, Graphic Designer

Jenny will assist in concept design, production design, illustration and social media. Her deep appreciation of informational visuals and communication design sparked her interest in storytelling, which allows her to convey messages through illustration and design.

Born in Guangzhou and raised in the United States, Jenny attended the University of Missouri-St. Louis for her BFA with an emphasis in graphics, while pursuing her Art History Minor and Certificate in Photographic Studies. While the world of technology continuously progresses, she is still able to express herself through the traditional arts that she loves – painting and photography.

Besides art and design, Jenny is also passionate about traveling to explore new places, the little details in nature, hula hooping and root beer floats. She is quite spontaneous and loves to make the most of every minute. We could not be more thrilled to have her as a part of the Anda team, and we are all very excited/quite nervous about our first hula hoop lesson.

Jenny01-1

 

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GD USA American Package Design

We are pleased to announce that a recent project our Back Forty Creative team designed for TeraGanix, Inc. has received a 2015 American Package Design Award from Graphic Design USA (GD USA). Feel free to stop by our office to take a selfie with the award. We know you want to.

 

Print

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Anda’s Stock Photo Calendar Series: March

The third installment/month in our best worst calendar ever made, including some of our actual stock image searches and descriptions: “Beautiful male model with great body in romantic rustic outdoor setting with red barn background.”

AndaCalendar-March

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It’s Five O’ Clock Somewhere

Bottle of red? Bottle of white? It all depends on what kind of wine label design you are in the mood for tonight. We recently designed the logo and wine labels for Kleine Himmel, a vineyard in Hermann, MO. The gold foil and embossed lettering of the Traminette and Norton labels lets you know this is great wine without ever tasting the label. Cheers!

photo

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