Happy Thanksgiving from our chalkboard to yours.
OUR HUB FOR DESIGN TIPS, GOINGS-ON, AND INNER-MOST THOUGHTS.
We are happy to introduce Andrea Melania Rodriguez Moon as our new Assistant Art Director! She joins our creative team by bringing project coordination, graphic design, illustration, and baked goods to the table.
Born in Santiago, Chile and raised in St. Louis, Andrea received her BFA in Graphic Design from the Kansas City Art Institute while fine-tuning her studies in art history, illustration, and typography. Her recent work history includes complex, digital medical illustration and design for textbooks and journals. Yes, she just might know more about your rotator cuff than you do.
Andrea’s skills and interests don’t stop there. She also enjoys attending AIGA events, visiting art museums and galleries, dancing her way through the local music scene, dining at vegetarian-friendly restaurants, drinking chemex-brewed coffee, baking delicious treats for our office, oh, and baking even more delicious treats for our office. And on top of that, she can even screen-print all of the above!
We are proud to announce Back Forty Creative has been replanted in a newly launched website and is ready to flourish (with a little help from some tail-wagging goats, jumping fish, and buzzing bees). Back Forty is Anda’s sister business dedicated to providing responsible design and branding solutions to good farming, good food, and good lifestyle businesses.
Now that summer has ended, beautiful autumnal colors are all around! We have created four color schemes for the season by using Adobe Color CC. Feel free to apply them to your work, or just admire our palettes!
We recently teamed up with the Illinois Organic Growers Association (IOGA) to help brand and visually promote their bike-to-farm tour event in Champaign County, Illinois earlier this month. Participants rode bicycles along the beautiful countryside, through seven organic farms to enjoy fresh food and to meet the farmers who provide it.
Our promotional involvement started with naming the event “Crop Cycle” and continued by developing a three-part logo set. Once in place we integrated the branding into the designs for direct mail, posters, and rider cue sheets.
We’re happy to have been involved with a great event promoting great food, farms, and self-powered transportation. Read more about the bike-to-farm tour on the IOGA website.
For the past several months, Anda Creative has been collaborating with London-based CASE Europe (Council for Advancement and Support of Education) to help promote its recent CASE Europe Annual Conference 2015 (August 31 – September 4). Design projects included branding, advertising, brochures and programs, presentations, giveaways, signage, and way-finding systems.
St. Louis-based financial planning company B.E.S.T. Wealth Management recently hired Anda Creative to help them rebrand.
Client consultation, brand assessment, and market research determined that the client’s biggest struggle was to appeal to the three very different target markets they represent: Individuals, Families, and Small Business Owners. The client also wanted to find a way to appeal to the younger, more tech-savvy segments in each of these markets.
After establishing a brand position and strategy, we began development on a new logo. In order to represent the three markets, we gave each their own color scheme. A color from each scheme was brought into the logo to compliment dark blue, which was used as the primary color for B.E.S.T.
These colors were carried throughout website, making each of the three markets easily definable. The user simply follows their market from the home page to enter a site within the site that caters to their specific needs. The site is a custom developed theme on a WordPress CMS, fully responsive for mobile and tablet, and just so happened to win an award for Best Website Design.
In addition to the brand position, logo, and website, we worked with B.E.S.T. to develop and design a direct mail campaign targeted to the small business owner market.