BC COOL & BC CUTE
Anda Creative recently teamed up with Los Angeles-based Dynasty Footwear to help with a children’s sub-brand of their popular BC Footwear brand. We started by creating distinctive logos to appeal to children, while maintaining recognizable attributes of the adult logo brand.
The packaging includes boxes and hang tags, each working with a bug icon – a bee for the girls box, and a lightening bug for the boys box. The hang tags incorporate a “because” saying, in reference to the abbreviated “BC.”
Branding, Packaging, Print Design
American Package Design Award