Los Angeles-based Dynasty Footwear came to Anda Creative for help updating their London Underground shoe brand. We developed an edgy, urban-influenced brand message, and carried it throughout all design phases: modified logo, secondary logomark seal, brand assets (labels, insole stamps, tissue, etc.), brand book, packaging design, and floor fixture displays.
The displays are used for showcasing the shoes at Fashion Footwear Association New York (FFaNY). The modular design allows for a variety of configurations.