Making the Blackhawk Brand SoarJune 2, 2020
Dynasty Footwear is an internationally recognized company of brand builders who provide unparalleled expertise in designing, producing, and managing accessible, fashion-forward footwear.
If you closely follow the work we do, you probably recognize their name from a variety of other projects we’ve worked on them with including Pacifica, DynaKnit, London Underground, Makalu, and BC to name a few.
When they reached out to us about the Blackhawk project, we were very excited (especially our office shoe lovers) that they considered us a “shoe-in” to work on this latest endeavor—making Blackhawk soar above its competition.
Originally established in 1990, Dynasty Footwear wanted to re-envision the Blackhawk brand and complete an entire overhaul. Along with a new logotype, brand message, and brand identity, we created a variety of other marketing assets. These materials included a look book, in-store displays, posters, and product packaging for their men’s and boy’s collections.
Want to learn more and view all of the designs we worked on? Check out the Blackhawk brand portfolio page.