Anda Creative teamed up with LA-based Dynasty Footwear to create a brand identity system for a new shoe we named PEX, inspired by pecks from a woodpecker. The synthetic EVA material used for the shoes creates a durable yet comfortable product, while the holes provide extra ventilation (less stink) and style (more cool).
We created a logo that emphasizes the shoe’s unique ventilation holes. The logo can be used in its entirety as well as a product-crossing, stand-alone “P.” In addition to the identity system, we also created presentation graphics, a brand book, store displays, shoe boxes, and hang tags.
Branding, Packaging, Print Design